Brad Green, the FreeCapitalist, called Ellis Wyatt by friends and business associates in reference to the straight-to-the-point, hard working, high achieving capitalist from the book Atlas Shrugged by Ayn Rand.
"I swear by my life and my love of it that I will never live for the sake of another man, nor allow another man to live for mine."
A true capitalist is one who believes that no force, coercion, deception, or graft can exist whatsoever for a market to be truly free. The US market hasn't been free for over a century. The closer we get to a true free market, the wealthier EVERYONE becomes. The "greater good" is that which is best for the individual. Only an individual has the right to determine what's best for themselves.