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USDA wants talking shopping carts to get consumers to eat healthy

The USDA is looking at how talking shopping carts could help Americans eat healthier. Seriously. From the Free Beacon:

The “MyCart grocery cart” would provide dividers for shoppers to make sure they are selecting enough items in each “MyPlate” category, the USDA’s food icon.

“MyCart is a nonfinancial approach that would use behavioral economics to encourage healthier purchases by any consumer, including SNAP participants,” the report said.

The cart would be color-coded, physically divided, and have a system installed so that when the shopping cart reaches its healthy “threshold” it would congratulate the customer.

“The algorithm would group the purchases to classify them using the MyPlate designations and to provide consumers with a message of support or encouragement (e.g., “You achieved a MyCart healthy shopping basket!”),” the report said.

Of course, the proper nutrition would be based on what the federal government says is proper nutrition and we know what happens when the government decides what proper nutrition is. 


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